Data

• Data & Analytics

  CM Listline: Corporate Gift Buyers List

  If you are marketing only to consumers this season, you may want to consider testing a corporate gift buyers list

• Agencies

  Brand Tactics: The Scavenger Hunt is On

  Brands are using scavenger hunts as productive ways to interact with customers, but also as a means to educate people about products or services. Here are some recent examples from Chrysler, Cathay Pacific and Starbucks.

• Agencies

  Trade Show Demos Help Hill Rom Engage Customers

  A revamped trade show booth that engaged nursing professionals with the brand boosted sales and customer relationships for medical technology marketer Hill Rom Holdings Inc.

• Agencies

  Customized Mailings Promote PIP/Sir Speedy Franchise Services

  Franchise Services Inc. brands Sir Speedy and PIP Printing and Marketing Services are using custom printed direct mail pieces to promote their range of services.

  Simply put, says David Robidoux, vice president of marketing services: “We’re using PURLs to sell PURLs.”

• Agencies

  Mobile, Social Data Transforming Marketing for the Holidays—And Beyond

  Almost every CMO went into Black Friday and CyberMonday with one thought in mind: shoppers are more price-sensitive than ever before. But what actually happened on Black Friday and CyberMonday radically shifted the conversation. Consumers spent like mad—online and on mobile devices.

• Agencies

  Best Practices for Using Cooperative Databases

  Cooperative databases account for at least 80% of all consumer prospecting. Names selected from a co-op are super multiple buyers who respond well to any number of different offers. These buyers have been modeled from actual buyer files and are therefore they are highly qualified names. What’s more, they represent a good value for the money renting for $70 per thousand or less.

• Agencies

  Direct. B to B to C in Mix for Tullamore Dew U.S. Effort

  The world’s second-largest Irish whisky is Tullamore Dew, and yet comparatively few Americans have heard of it, favoring instead competitors Jameson’s and Bushmills. Importer William Grant & Sons USA is using a mix of retail partner efforts and direct-to-consumer marketing to change that..

• Agencies

  Content Curation Helps Connance Focus Online Messaging

  Hospital business office systems provider Connance is using content curation to gather online content to generate leads and hone its messaging. The sales cycle can be slow when dealing with a function of a healthcare institution that is not on the clinical side, so being a trusted source of information for prospects is crucial.

• Agencies

  Five Things B2B Marketers Need to do Before Going Social

  Here’s a reality check for business-to-business firms engaging in social media: Content isn’t king, at least as far as tweets and posts to other forums are concerned. Greg Ott of Demandbase offers five prerequisites B-to-B marketers must have in place to maximize the return of their social media endeavors.

• Agencies

  New Database Helps Las Vegas Sands Focus on Profitability

  The Las Vegas Sands Corp.’s new data system places a stronger focus on the full spectrum of visitors’ activity, and therefore their total profitability.

  Traditionally, casino patrons are ranked and marketed to based on what they spend, either during a single trip or in aggregate. But this doesn’t allow for subtleties such as their rate of play, how the value of comped rooms mitigates their worth to the property, or other activities which might change how they are valued.