Data

• Agencies

  Data Mining Helps Oberweis Dairy Boost Retention

  Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently

• Agencies

  4 Email Marketing Basics to Master in 2012

  Here are four basics your team should be on top of to make the most of your email expenditures in 2012

• Agencies

  Catalog Spree Says iPad Shoppers Engage More, Spend More

  It was, by all estimates, a big year for gifting the Apple iPad 2 tablet, with analysts predicting fourth-quarter sales of 13.5 million units. That’s up 84% over the sales of the original iPad in the same quarter 2010.

• Agencies

  Best Practices for B2B Marketers Using Facebook

  Chief Marketer recently talked with Zach Welch, vice president of client services at social media news feed consultancy BrandGlue, who shared some best practices for B2B marketers who want to make the most of their “friendships” on Facebook.

• Agencies

  Tips for Creating a B2B Social Media Plan

  Does social media really work in business-to-business marketing? It’s a valid question, especially with the mass media mindset prevailing over much of social media. What B2B marketers and the firms that represent them should really be concerned with is the quality of the social media connections they make rather than the quantity.

• Agencies

  Marketing Automation Helps Nxtbook Identify Prospects

  Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.

• Agencies

  5 To Do’s When Activating Digital Shopper Marketing Programs

  Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper.

• Agencies

  Marketers Must Focus On Outcome, Not Output, Metrics

  Not all metrics are good metrics. Merely because a brand is well “liked” on Facebook, or has many followers on Twitter, does not mean it is successfully being marketed. And collecting a fishbowl full of leads at a conference, or sending out a set quota of email blasts, is not the most productive way of measuring marketing’s effectiveness.

  The trap many marketers fall into is focusing on output-based metrics, as opposed to outcome metrics, says Laura Patterson, president and co-founder of VisionEdge Marketing.

• Data & Analytics

  Don’t Make Email Marketing a Siloed Experience

  A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet.

• Agencies

  25 Trendsetters to Watch

  The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts