Data
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Agencies
New Online Deal Site Targets Gay Male Market
DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with — and not speak with — this audience.
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Agencies
Five Clues Online Customers May Be Cheating (And How Data Can Win Them Back)
U.S. consumers spent $194.3 billion online in 2011, yet Forrester Research notes that for every $80 companies spent driving traffic to their sites, they spent only $1 trying to convert those visitors into customers. Given how much revenue is up for grabs, and how little companies are spending to stake their claim to it, there are huge opportunities for marketers willing to commit to rewarding, incentivizing and personalizing their visitors' experiences.
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Agencies
Q&A: Creating a Winning B2B Landing Page
The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.
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Agencies
Tailored Content Boosts Conversion in Lead-Generation Cycles
Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media’s Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.
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Agencies
The Case for Data-Driven Test and Learn Processes
The test-and-learn loop is an underused tool in a marketer’s arsenal. Pity, because it can be the difference between just struggling along and succeeding.
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Agencies
Microsoft’s Windows 8 Makes Online Tracking Opt In. Deal, Marketers
There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.
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Agencies
Conversion Rates Top Concern for UK Email Marketers
Improving conversion rates is top issue for email marketers across the pond, according to the UK DMA Email Marketing Council’s fifth annual national Email
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Agencies
Customer Experience Data Offers Marketers Deeper Insight
Businesses that don’t incorporate service data into their customer records are losing money. Customers are willing to share their meaningful feedback that will improve products, resolve disputes, uncover errors and augment revenue.
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Agencies
Incorporating QR Codes into Multichannel Campaigns
When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns.
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Agencies
Web Analysis Proves Big Businesses are Viable for Avery Office Products
Avery Dennison’s business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.