Data
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Agencies
How Persona-Based Marketing Can Go Wrong
What if publications like Reader’s Digest targeted different segments of their readership, rather than just their main core audience?
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Agencies
Big Data: A Game of One Many Times Over
All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.
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Data & Analytics
Now is the Time for Small Businesses to Unlock Big Data
Big data has enabled marketers to enter the consideration set further downstream, creating new opportunities to acquire customers more efficiently with behavioral advertising.
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Data & Analytics
Kelly Services Boosts Lead Generation Tactics
Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.
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Data & Analytics
The Implications of a New B2B Marketing Framework
Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.
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Agencies
Using Co-Registration to Build Your Email Database
One question has been dogging marketers for years: how do you obtain and scale the acquisition of consumer permission in the first place?
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Agencies
Data Quality Still a Struggle for B2B Marketers
Many B2B marketers have serious data quality issues to deal with, particularly when it comes to phone and email contact information, according to new research from NetProspex.
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Agencies
How Big Data is Changing the World
More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .
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Agencies
Resolve to Have a Better Contact Database in 2013
No matter what your marketing segment or initiative, your database is the cornerstone of your overall program’s performance. Follow these tips to revamp your data wellness going into 2013
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Data & Analytics
Top 4 B2B Digital Content Strategies for 2013
Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.