Data
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Acquisition
Social Can Help Insurers Build Personality, Leads
For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.
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Agencies
Expedia CruiseShipCenters Boosts Email ROI
Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.
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Agencies
The Future of Lead Generation: Q&A
DM Confidential recently chatted with Joeri Weyenberg, vice president of marketing for Kaplan University, to get his thoughts on lead generation best practices in the education space and beyond.
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Agencies
Data Reveals Businesses Investing in Tablets
Businesses are increasingly investing in tablets for employees instead of replacing existing…
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Agencies
Customer Experience is the Differentiator
The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.
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Agencies
Big Data Critical to Customer-Centric Cultures: CMO Council Report
A new study from the CMO Council reports both marketing and IT execs think big data is a key advantage in developing a more customer-centric business.
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Agencies
U.S. Consumers Spend 80% of Their Mobile Time on Apps
If your company doesn’t have an app or run in-app ads, Simon Khalaf of Flurry has some new data that might spur you to change that.
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Agencies
Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer’s first quarterly strategy guide.
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Data & Analytics
Stop Survey Fatigue: Listen to Customers Without Driving Them Away
Research shows that response rates have dropped precipitously for the last 20 years, from about 20% to around two percent today.
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Data & Analytics
Social Helps Raytheon Build B2G relationships
Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.
