Data
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Agencies
Not Your Normal Data: The Impact of the Outlier
Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.
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Agencies
Big Data Connects Online/Offline Fashion Shopping Experiences
If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.
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Agencies
Major League Soccer Scores With Personalized Email
Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.
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Agencies
B2B Buyer’s Journey No Longer Begins With the Salesperson
Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.
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Agencies
Finding the Right Lead Generation Strategy
What is the best strategy for your company, inbound or outbound marketing?
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Agencies
Why You Should Care About Customer Journeys
(CMSWire) A customer journey shows how a customer progresses through buying stages—or emotions, states of mind or sentiments—toward you, your brand, or your product or service. Caring about those customer journeys helps to take a bigger perspective beyond just a transaction or conversion, helps you to focus on various segments and their particular needs, to […]
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Data & Analytics
5 Key Reports for Measuring B2B Marketing
(Search Engine Land) B2B marketers love data, but their biggest challenge is acting on all the data they have to improve their marketing efforts. This article highlights five essential reports for B2B marketers looking for actionable insights. Lots of research, stats and charts here. And once you get the hang hang of marketing analytics, the […]
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Agencies
Big Data is Good—But Big Testing is Better
Consider this the golden age of data in marketing.
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Agencies
Nonprofits Struggle to Turn Friends and Followers into Donors
In this special report, learn how nonprofits are utilizing social media to build relationships and donors.
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Agencies
Solving Marketing Complexity through Collaboration
A recent survey found that four in 10 CMOs feel “unprepared” to meet modern campaign objectives.
