Data
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Agencies
How Mobile-Friendly Retailers Engage Consumers—and Boost ROI
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
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Data & Analytics
Trend Report: Customer Data Platforms in 2014
Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.
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Agencies
RPI Versus RFM: Targeting the Frequent Traveler
Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.
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Agencies
4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen
Webinars have an image problem with B2C marketers—here’s why that needs to change.
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Agencies
The Importance of Technology and Automation in Lead Gen
The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
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Agencies
Is 2014 the Year for Personalizing Big Data on Screen?
Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.
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Agencies
7 Goals to Amplify Text Messages
Mogreet has put together 7 tips for amplifying text messages like be helpful when using location data..
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Agencies
Social Media Listening Helps Qualify B2B Leads
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
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Agencies
Why Segmentations Fail—And How to Make them Succeed
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
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Agencies
What to Ask Before Developing Marketing Content
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
