Data Privacy Archives - Chief Marketer

AI

Using AI-Driven Data Platforms While Remaining Ethical

New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences for target marketing purposes. However, the use of AI has created concerns around compliance risk and data privacy. Here’s a look at how marketers can continue to behave ethically amid evolving privacy regulations and an influx of new AI-assisted platforms.

Digital

8 Ways to Navigate the Privacy-Personalization Paradox in Marketing

As regulatory requirements and consumer expectations evolve at a breakneck pace, marketers may often feel like they are playing defense. However, there is an opportunity to be proactive and when it comes to balancing privacy and personalization.

Data & Analytics

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.

Data & Analytics

IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss

Insights on third-party-cookie deprecation, diminished data quality and how to tackle data evolution, according to IAB’s 2024 State of Data report.

Technology

Leveraging Incrementality Testing to Supplement AI-Based Measurement Platforms

Marketing and PR professionals can consider incrementality testing as a way to supplement reporting and help maximize the value of AI-based platforms, such as Meta’s recently released Advantage+.

Data & Analytics

INFOGRAPHIC: Industry Pulse Survey on Privacy and Data

Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.

Data & Analytics

Key Considerations For Data Privacy Compliance Amid New U.S. Laws

Marketers should be mindful of a few key requirements relating to collecting and processing customer data.

Data & Analytics

Brands on Fire: How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalization

For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.