Data & Analytics
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Agencies
Leveraging Marketing Data Without Over Investing in New Tech
Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.
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Agencies
Nine Tips for Building Better Marketing Dashboards
In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”
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Agencies
How Big Data and Marketing Analytics Can Help Sales
Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.
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Agencies
Championship Data Analysis Fuels Boston Celtics
A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders
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Data & Analytics
Business Moves at the Speed of Social
Social business is happening in real time 24/7, affecting all business functions, and exciting opportunities abound for teams that are ready to embrace social analytics.
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Agencies
100% Pure’s Predictive Success
Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.
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Data & Analytics
What Data Modeling Approach Is Best For You?
There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.
