Data & Analytics

• 

  Agencies

  Appreciating the Wisdom of the Right Cross Device Data Set

  Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.

• 

  Agencies

  Knock Down Silos to Map the Customer Journey

  The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

• 

  Data & Analytics

  Ways Data-Driven Marketers Can Track Engagement

  Earning engagement in today’s noisy and ad-adverse climate requires marketers to draw up a different game plan — and a modernized set of metrics to go along with it.

• 

  Data & Analytics

  Getting Through the Data to the Insights: 4 Tips

  The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here’s 4 tips to efficiently gain insights from data.

• 

  Agencies

  Using Data and Music To Build Brand

  Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.

• 

  Data & Analytics

  Solving the Customer Data Puzzle

  To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.

• 

  Data & Analytics

  Making the Most of Anonymous & Known Customer Data

  Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.

• 

  Agencies

  Improve Your Customer Journey With Anonymous User Data

  True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.

• 

  Agencies

  Building a Data-Driven Marketing Culture

  To CMOs, it’s become an aggravatingly familiar refrain: “You have to build a data-driven marketing culture.”

• 

  Agencies

  Data’s Role in Event Marketing: 4 Tips

  Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.