CRM
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Agencies
Lunch with Andrew Rutberg
Just had lunch with Andrew Rutberg to talk about his new job. Since July, he’s been executive vice president, chief data officer for Wunderman—the first ever.
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Agencies
Data Debris
U.S. Internet service providers and e-mail service providers are doing a better job of getting opt-in e-mail to the inbox than they were three months ago—with two notable exceptions.
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Agencies
The Coning of America
Steve Cone has never been shy about voicing his opinion. That trait came in handy when we sat down with him to discuss his views on CRM. For starters,
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Agencies
Beer With A Conscience: The Saint Arnold’s E-Zine
Are you the type who likes to sit down with a beer, go on a pub crawl or maybe even do some good in the world? If so, you’re probably receiving the newsletter addressed to Saint Arnold’s Army. That’s a battalion of loyal fans of Saint Arnold Brewing Co., a microbrewery in Houston, Texas.
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Agencies
Herman Group Newsletter Looks Into the Future
Not many of us can see into the future. But The Herman Trend Alert, an e-zine from The Herman Group, helps readers do just that in the area of workplace trends.
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Agencies
Three Subscriber Acquisition Tips
Looking for ways to attract e-zine subscribers and build a large and responsive list? Return Path offers three that always work.
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Agencies
The Silverpop Report on Missing Images and Broken Links
More companies are now sending e-mail—HTML in particular—than in 2002. But the percentage of messages with missing graphics or broken links has stayed relatively the same, according to a study released by e-mail service provider Silverpop.
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Agencies
The Authentication Bandwagon: Trade Group Jumps on Board
Call it visionary or call it too little, too late. But the top direct marketing trade group is now requiring that members observe e-mail authentication.
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Agencies
Lou Fusz Automotive Pursues After-Market Sales
Car sales can be very competitive. But you can’t rest on your laurels even after you’ve made the sale. You have to keep the customer coming back. That’s the challenge faced by St. Louis-based Lou Fusz Automotive Network in 2003.
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Agencies
PTC Helps Resellers Get Out the News
PTC, a firm that offers product lifecycle management tools, noticed something a year or two ago: Several of its value-added resellers were sending e-mail newsletters to their customers. But they varied in quality.