CRM Archives - Page 92 of 123

A Checklist for Vetting Data Partners

Be very careful with whom you work and especially with partners who send e-mail that looks like it comes from you. Your brand reputation is on the line, and the last thing you want is for anyone receiving your e-mails to feel that they are being spammed.

Agencies

FTC Says ISPs Are Better at Blocking Spam

Spammers are as busy as ever harvesting e-mail addresses, but Internet service providers block the vast majority of their attempts to flood consumers’ inboxes, according to a report released in November by the Federal Trade Commission.

Agencies

CRM Swing Shift

After years of scarfing up the lion’s share of direct marketing budgets, retention has taken a back seat to prospecting, according to Direct magazine’s latest readers’ survey.

Agencies

Kestler Financial Improves Its Two-Way Dialogue

What’s a wholesaler of financial products to over 5,500 independent brokers to do when it has to gather information regarding quotes and respond to agent inquiries? Here’s what Kestler Financial Group, Inc. did.

That was the challenge facing Kestler Financial Group, Inc. (KFG), a company specializing in securities, annuities, life insurance and long-term care insurance.

Agencies

The Age of the Paperless Bank

Rob Strickland has a dream: That banks will one day operate without paper.
But unlike many other fantasies, this one is actually coming true.

Agencies

Dell/Merkle Named Platinum NCDM Excellence Winners

A direct marketing campaign Merkle Inc. coordinated for client Dell was named the 2005 National Center for Database Marketing (NCDM) Excellence Award’s platinum winner.

Agencies

Food Network E-Zine Offers Holiday Cheer

Throwing a holiday cocktail party and need some help with mixed drinks? You don’t have to plop yourself in front of the television for the latest lifestyle show. Your computer will do just fine—that is, if you have subscribed to FoodNetwork.com’s weekly newsletter.

Agencies