CRM
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Data Driven ROI
The Real Issue Isn’t Who Invented LTV
I CONTINUE TO READ WITH interest the exchange of opinions over Peppers and Rogers’ Oct. 1 piece Return on Customer: Setting the Record Straight (Commentary,
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Data Driven ROI
Who’s Calling, Please?
WHEN IT COMES to sales and marketing executives’ perception of business worth, telemarketing services too often are seen as relatively low on the value
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Data Driven ROI
The Newsletter on Newsletters Broadens Its Coverage
E-mail newsletters have become a popular customer retention tool. They are being sent by everyone from Red Lobster to American Express, and the purpose is not to sell, but to provide readers with useful and enjoyable content. But e-zines are not the only electronic delivery vehicle for these ongoing communications.
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Data Driven ROI
Still More E-Mail Metrics
We don’t want to commit e-mail heresy. But are open rates and click-through rates the only metrics you can use for determining the success of your e-mail newsletter? They certainly are not. Others include the turn-off rate and the inbox delivery rate.
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Data Driven ROI
Tulane Newsletter Speaks to Students Displaced by Katrina
Five months after Hurricane Katrina caused at least $200 million in damage and closed its doors for a semester, Tulane University re-opened for classes last month. And it used its e-mail newsletter to welcome students back.
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Data Driven ROI
Four Steps to Unlocking Customer Value
Retailers are shifting their focus back to growth. That means looking within themselves for sources of sustainable, cost-effective comp-store improvement. A recent NRF/BearingPoint survey listed comp-store sales growth as the top priority of 71% of retail executives in 2006.
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Data Driven ROI
PartyLite Leads Way with New IMN Program
IMN has launched IMN Party Pulse, a multi-tiered newsletter program for direct sales organizations. And it already has a client with 1 million subscribers: PartyLite, the direct selling company specializing in candles and accessories.
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Data Driven ROI
Consumers Fed Up with Excess E-Mail, Survey Shows
If one single word comes to mind after the holiday e-mail deluge, it is relevance. Consumers were more likely to delete unwanted e-mails or report the senders as spammers, according to a survey by Return Path Inc.
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Data Driven ROI
Promotional Firm Tries E-Mail Newsletter
Joseph Leeb Enterprises Inc. is a small business with annual sales of $5 million. But it faced the same challenge as many larger firms: How do you communicate with customers on an ongoing basis?