As readers of this e-zine know, e-mail newsletters have become a popular customer retention tool. They are being sent by everyone from Red Lobster to American Express, and the purpose is not to sell, but to provide readers with useful and enjoyable content.
But e-zines are not the only electronic delivery vehicle for these ongoing communications. Another is Really Simple Syndication (RSS), which can deliver material in a more timely way while allowing you to avoid the spam issue.
Blogs, too, are increasingly being used for regular delivery of content. And consumers may soon have other electronic media from which to choose.
Veteran editor Paul Conley put it best when he wrote that “content is becoming containerless.”
With that in mind, Chief Marketer is planning to broaden the scope of its e-mail newsletter, E-Zine IQ. The expanded product, E-Centric, will cover RSS, blogs, text, podcasts, Webinars and other vehicles for regular content delivery.
The change will be effective with our next issue, dated Feb. 15.
We will offer sound tactical advice on how to distribute through each of them, citing both the best and worse practices and the metrics for determining success. We’ll also provide case histories and easily digestible tips.
E-mail newsletters, which continue to proliferate, will remain a primary focus. But they will be one of many.
And rest assured: As producers of several newsletters, RSS feeds, blogs, Webinars and podcasts (coming soon), we’ll try hard to follow our own advice.
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