CRM
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Data Driven ROI
The Best Time to Broadcast: 3 A.M. Monday
Here’s some hot news from ExactTarget that may change the way you send your e-zines. A new study shows the highest average open rate in 2005 was on Fridays.
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Data Driven ROI
More Open Rate Data from ExactTarget
E-mail open rates declined by 16.5% last year, dropping by an average of 1.8% per quarter, according to a study by ExactTarget.
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Data Driven ROI
Build a Fence Around Your Customers
You lose customers every day. But do you know when they are lost? A strong company knows the inflection points for customer loyalty and builds systems to turn customers around and bring them back
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Data Driven ROI
Branding: The New Direct Marketing Metric
Direct marketing practitioners have always prided themselves on being able to quantify the behavioral impact of their marketing efforts. What has changed is the speed at which all this occurs.
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Data Driven ROI
Measuring Music: The Impact of Sounds on Brand Loyalty
For brand marketers, the sound of music might be the chime of a cash register. In fact, 96% of consumers are more likely to remember a brand if it is paired with music that fits the brand identity.
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Data Driven ROI
Marketing and Finance Are Out of Step: Survey
Oh, dear. Here’s more proof that marketing and finance are not in sync.
A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s marketing and financial goals are in lockstop. -
Data Driven ROI
The Top Metric? It’s Not Lifetime Value
What marketers want to measure and what they are measuring may be two different things, according to a survey from WebTrends. For example, only 19% are now measuring customer lifetime value, although 83% feel they need to do so.
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Data Driven ROI
The Science (and Art) of Web Analytics
For better or worse, the Web is perhaps the most infinitely measurable marketing medium we’ve got today. But that measurability can also be a hindrance to selling well on the Internet. How do you know what metrics are important for your specific situation?
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Data Driven ROI
Daniel Powell Named President of Newgen Results
Daniel Powell has been tapped to serve as president of Newgen Results Corp., a customer loyalty and business-to-business channel management services provider.
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Data Driven ROI
E-Zine Helps African American Firms Get in the Black
Where do African American entrepreneurs turn for business advice? Many are now going to www.izania.com, a Web site that in one year has experienced a 400% growth in traffic. And many are reading the weekly Izania e-mail newsletter.