CRM
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Data Driven ROI
Need to Know Vs. Nice to Know: A Web Primer
As Internet business owners, we are bombarded with advice on how to manage, market and grow our businesses. Because of the sheer volume of information, we are forced to weed through the “need to know” versus the “nice to know.”
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Data Driven ROI
ROI Buffet
What’s the biggest hit to your customer service ROI? No surprise: It’s personnel costs, according to a new survey.
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Data Driven ROI
Viral Relationship Marketing: Step by Step
Various studies have shown that, on average, only 11% of business-to-business leads made a purchase within three months of their inquiry. Another 42%, however, made a purchase within 4-12 months.
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Data Driven ROI
Stalking the Red-Footed Booby
Roughly 3,000 miles from cruise line Lindblad Expeditions’ New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands’ marine iguana-laden lava rocks, swim through azure waters with Galapagos penguins, or keep their eyes peeled skyward — or at least treeward — in hopes of glimpsing either the island’s famed finch, or at very least the red-footed booby.
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Data Driven ROI
Keep Your Copy Short and Sweet
People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.
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Data Driven ROI
Sunday, Tuesday Lead for E-mail Clickthrough Rates
The highest open and click-through rates for e-mail occur on one of the lightest, as well as the heaviest-volume days, according to a new study.
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Data Driven ROI
Brewery Adds Blogs And Marketing Site
Will blogs sell beer? One microbrewery in Connecticut hopes so.
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Data Driven ROI
Personnel Costs Affect Customer Support Operations ROI: Study
Personnel costs are the largest single cost for firms
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Data Driven ROI
The Perfect Storm: Response Metrics and Digital TV
John Wanamaker, the father of the department store, described the classic dilemma in advertising: “I know half the money I spend on advertising is wasted, but I can never find out which half.” Direct marketers have long believed that they have the answer. But do they?
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Data Driven ROI
Homemade Measurements for Magazines
Buy Lisa Brodsky a celebratory beer the next time you see her. Brodsky was recently promoted to senior group marketing manager for Country Home and Traditional Home, two Meredith Corp. magazines. In making the announcement, Meredith highlighted her use of market research to demonstrate the value of buying space to its advertisers.