CRM
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Data Driven ROI
Sell When it Really Counts – After the Sale!
Are you acting just like most other small businesses out there? Do you ignore or fail to communicate to your existing customers often enough?
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Data Driven ROI
How Les Gore Recruits Executives—And Readers
The subject line woke us right up. It said: “You’re Fired!” But it wasn’t, as we suspected, from our boss. A closer look revealed at the line revealed that it was for an e-mail newsletter–the May issue of Les Gore’s Recruiting Report.
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Data Driven ROI
He Sees You When You’re Mailing
If your company has put it in an e-mail, chances are Bill McCloskey’s company knows about it.??
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Data Driven ROI
Mobile Marketing: Dunkin’ Donuts Serves SMS
A two-month SMA-based advertising campaign in Italy resulted in a 9% increase in sales for Dunkin’ Donuts stores in Rome.
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Data Driven ROI
Lessons in How to Write (and Not Write) An e-Mail Newsletter
For many marketers, the fastest way to build a house list of opt-in e-mail names and addresses—an absolute necessity for online marketing—is with the offer of a free subscription to an online newsletter or e-zine.
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Data Driven ROI
Quick Take: Have Faith (But Rely on Metrics)
Marketing ROI spoke with Craig Wood, CEO of The Clarity Group, Inc. (http://www.claritygroupinc), a consultancy that uses consumer data and analytics to provide insight into the faith-based and non-profit community, about the use of metrics and measurement in religious marketing.
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Data Driven ROI
Metrics Offer Peek into Catalog Site Behavior
Online catalogs are playing an increasingly important role in the multichannel revenue mix. In 2002, they made up 14% of overall sales. Last year, this more than doubled to 30%.
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Data Driven ROI
The New Look in Search Analytics
Big-budget search marketers are entering the search channel, and they’re bringing sophistication in the shape of more intensive use of Web analytics and bid management tools.
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Data Driven ROI
Contribution Analysis for Direct Marketers
Contribution analysis is one of the foundations for many of the other types of analyses (list response, customer lifetime value, and square-inch analysis, to name just a few) that successful catalogers use to better understand how to profitably grow their businesses.
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Data Driven ROI
WWF Enthusiasts Follow Panda Tracks Across the Globe
While the World Wildlife Fund’s isn’t about to forsake its panda mascot, another member of the animal kingdom, the travel bug, has inspired an ancillary e-mail newsletter.