CRM

• Agencies

  Letter Perfect

  Overstock.com has a tag line It’s all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and

• Agencies

  Frederick’s Taps Voxify for Call Center Systems

  Frederick’s of Hollywood has chosen Voxify technology for its inbound marketing and customer service call center operations.

• Agencies

  Customer Touch Points: The Next Frontier for Growth

  Growth comes only from increased purchase rates. Purchases are decisions customers make based on their needs and expectations. If you are relevant — or even better are already a positive and necessary part of your customer’s experience

• Agencies

  Four R’s of “Best Next Action”

  There’s an old joke: Two wrongs don’t make a right, but two Wrights made an airplane. What, then, do four rights make? The answer is: a new era of marketing effectiveness.

• Agencies

  ZIP+4 + 2 = ZIP+6

  (Direct) How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

• Agencies

  COLLOQUY Corner: You’re Only As Strong As Your Staff

  Training is key to the successful launch of any loyalty program. Your employees, after all, are the front-line ambassadors for your loyalty program. As a marketer focused on the big picture of customer retention and loyalty,

• Agencies

  First Person: What Do “You” Want Today?

  When “Time” magazine declared “You” Person of the Year 2006, it marked the official arrival of the age of consumer control. So when it comes to innovation, what do “You” want from new products?

• Agencies

  The First Five Commandments of Database Content Management

  (Multichannel Merchant) Myriad methods exist to turn data into actionable insight. Examples include statistics-based predictive models, homogeneous groupings (also known as clusters), cohort analyses such as lifetime value,

• Agencies

  Adding a Persona Touch

  (Multichannel Merchant) Ask anyone at women’s apparel cataloger/retailer Appleseed’s to describe Kate, and they will tell you that Kate is a baby boomer, a mother — maybe even a grandmother — who is active in her community

• Agencies

  ZIP+4 + 2 = ZIP+6

  How do you get an entire newspaper chain to improve its targeting? It’s not easy when you own 90 papers, ranging from small weeklies to big-town dailies.