CRM

• 

  Agencies

  RPI vs. RFM: Real-Time Value in Software as a Service

  Learn how a customer’s relationship, persona and intent can help SaaS marketers get a better profile of users.

• 

  Agencies

  Sports and Loyalty Marketing Help Papa John’s Bring in the Dough

  A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.

• 

  Data & Analytics

  Retail Retargeting in Email on the Rise

  Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.

• 

  Agencies

  Dos and Don’ts for Using Video in Email

  As the technology to showcase it improves, so does the use of video as an engagement device in email.

• 

  Data & Analytics

  Enewsletters Outperform B2B Promotional Emails: Study

  B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

• 

  Data & Analytics

  Make Your Email Look More Official Than Promotional

  In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional

• 

  Agencies

  Utilizing Advanced Analytics to Improve B2B Marketing Efforts

  Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.

• 

  Agencies

  Trend-Driven Resolutions For Retail Loyalty Marketers

  For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

• 

  Agencies

  RPI Versus RFM: Targeting the Frequent Traveler

  Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.

• 

  Agencies

  Will Card-Linked Marketing Replace Existing Types?

  Seventy-five percent of marketers like card-linked marketing and say that it could even replace staples like email, coupons and newspaper and TV ads.