CRM
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Data Driven ROI
MEDICINAL PURPOSES
Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media.
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Data Driven ROI
Drinking Buddies: The Impact of Vintage CRM
My husband and I are members of two wine and spirits-related CRM programs. One has led to us making more purchases. The other hasn’t generated many additional buys – but has created a lot of good will.
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Data Driven ROI
Build Long-Lasting Customer Relationships Via E-Mail
E-mail marketing is a highly effective and low cost way to proactively communicate with customers and takes less time and resources than traditional marketing options such as direct mail.
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Data Driven ROI
The Loyalty Ecosystem
In nature, ecosystems are dynamic. The denizens of an ecosystem don’t simply live peaceably side by side; they exist in symbiotic harmony. They benefit, interact with and feed each other. And to survive, ecosystems adapt to change. Because of these characteristics, an ecosystem is the perfect metaphor for a customer loyalty strategy.
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Data Driven ROI
The ‘Marshall Plan’ For Customer Aftercare
As small business owners and marketers, very few of us will have the same weekly, face-to-face opportunity as Marshall to make our customers feel valued and appreciated. And yet if we’re smart we’ll make sure we have our very own “Marshall” plan in effect.
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Data Driven ROI
CRM Software Spending to Reach $7.4 Billion in 2007: Gartner
Worldwide customer relationship software revenue should exceed $7.4 billion in 2007, up from $6.5 billion in 2006, according to Gartner, Inc.
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Data Driven ROI
Sharper Image Fortunes Down; Plans Distribution Center Closing
As part of a streamlining program, Sharper Image will close a Richmond, VA distribution center.
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Data Driven ROI
Modeling Toward True Optimization
Models created using finite state machines can provide a flexible way to manage complex, longitudinal customer management programs. But, the technology does have its limitations. Click here to learn how David King says you can overcome those obstacles.
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Data Driven ROI
Using State Machines to Manage Customer Relations
If today’s marketing is supposed to be all about customer management, why are the predominant products called “campaign management” solutions? Many systems ignore the fact that customer management is a process, not a disconnected set of communications. Click here to learn how technology is catching up to real world customer management needs.
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