CRM

• Agencies

  Royal Caribbean Taps Betsy O’Rourke To Be Senior VP Of Marketing

  Cruise line Royal Caribbean International has named Betsy O’Rourke senior VP of marketing. O’Rourke will be responsible for all aspects of the cruise line’s marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.

• Agencies

  Less than Half of Loyalty Memberships Active: Colloquy

  While U.S. loyalty memberships have increased significantly, fewer than half are active, according to a recent report by retention services firm Colloquy.

• Agencies

  Maximizer Names Vivek Thomas President

  Maximizer Software Inc., a customer relationship management solutions provider, has named Vivek Thomas president.

• Agencies

  Leading the Way With Leads

  One of the most aggravating elements of lead generation programs is determining which sales person should get which lead. Smart companies set up rules-based

• Agencies

  Use Your Data to Know Your Customers

  Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during trying economic times. But they can’t employ

• Agencies

  Digital Body Language

  The Internet has made today’s consumer into a very different animal than his counterpart of a decade or two ago. Today, both consumer and business-to-business

• Agencies

  In-Market Timing

  Retailers often allocate a healthy chunk of their promotional efforts and budgets to customers who made the most recent transactions. But these efforts

• Agencies

  Satmetrix Reveals Most-Promotable Companies

  A new study lists the companies consumers are most likely to recommend to their friends and family

• Agencies

  Jon Schneider, Client Service Director at MRM Worldwide, Dead At 52

  Jon Schneider, executive VP and director of client service for the flagship office of MRM Worldwide, died suddenly on Sunday, March 22, at his home in Brooklyn, NY.

• Agencies

  The Content Conundrum

  Every few years those attempting to predict the latest interactive trend will come out and make a statement like “Content is king.” In Google’s case that statement might read “Context is king,” and for the fake blogs, it would be…