CRM
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Data Driven ROI
Royal Caribbean Taps Betsy O’Rourke To Be Senior VP Of Marketing
Cruise line Royal Caribbean International has named Betsy O’Rourke senior VP of marketing. O’Rourke will be responsible for all aspects of the cruise line’s marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications.
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Data Driven ROI
Less than Half of Loyalty Memberships Active: Colloquy
While U.S. loyalty memberships have increased significantly, fewer than half are active, according to a recent report by retention services firm Colloquy.
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Data Driven ROI
Maximizer Names Vivek Thomas President
Maximizer Software Inc., a customer relationship management solutions provider, has named Vivek Thomas president.
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Data Driven ROI
Leading the Way With Leads
One of the most aggravating elements of lead generation programs is determining which sales person should get which lead. Smart companies set up rules-based
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Data Driven ROI
Use Your Data to Know Your Customers
Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during trying economic times. But they can’t employ
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Data Driven ROI
Digital Body Language
The Internet has made today’s consumer into a very different animal than his counterpart of a decade or two ago. Today, both consumer and business-to-business
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Data Driven ROI
In-Market Timing
Retailers often allocate a healthy chunk of their promotional efforts and budgets to customers who made the most recent transactions. But these efforts
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Data Driven ROI
Satmetrix Reveals Most-Promotable Companies
A new study lists the companies consumers are most likely to recommend to their friends and family
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Data Driven ROI
Jon Schneider, Client Service Director at MRM Worldwide, Dead At 52
Jon Schneider, executive VP and director of client service for the flagship office of MRM Worldwide, died suddenly on Sunday, March 22, at his home in Brooklyn, NY.
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Data Driven ROI
The Content Conundrum
Every few years those attempting to predict the latest interactive trend will come out and make a statement like “Content is king.” In Google’s case that statement might read “Context is king,” and for the fake blogs, it would be…