CRM
-
Data Driven ROI
Ever-Changing Rules: New Era Challenges For CMOs
Today’s challenges demand that the CMO be a “test and learn” person relying on a strong infrastructure of data, tools and analytics.
-
Data Driven ROI
Live From DM Days 2009: A Little More Conversation
At the risk of alienating legions of fans, as far as marketers are concerned Elvis Presley had it wrong. A little more conversation – before, during and after the order process – is yielding benefits for a variety of brands.
-
Data Driven ROI
Retailers Now Top Loyalty Marketers: Colloquy
U.S. retailers now constitute the largest collective market for loyalty reward program memberships, outstripping travel-hospitality and financial services aggregate memberships, according to Colloquy.
-
Data Driven ROI
Get the Message: The Importance of Internal and External Communications
Peppercom recently interviewed 12 heads of communications at Fortune 500 companies, intent on uncovering the answers to two fundamental questions
-
Data Driven ROI
Focus on Current Customers to Ring the Register
A luxury marketers’ best investment is to use their systems to know the customer that is shopping and direct their marketing efforts to capturing a majority share of their wallet
-
Data Driven ROI
To Engage High-Potential Customers, Focus on their Behavior
Many organizations have figured out how to use data to better serve their customers. It helps them optimally stock grocery aisles, price hotel rooms,
-
Data Driven ROI
In Telemarketing, Don’t Forget the Human Touch
A call my mother-in-law recently received led her to praise yes, you read that right, praise a telemarketer. A rep of the Disabled American Veterans called
-
Data Driven ROI
Godiva Launches First Loyalty Program
Everyone loves giving gifts. And everyone loves getting something for themselves even more. That’s why the perks of Godiva Chocolatier’s first-ever loyalty
-
Data Driven ROI
When It Comes to Customer Service, Don’t Play Dead
Last Month Verizon Wireless Lost Me as a Customerand then won me back a few days later. One recent weekend, I lost my phone. What was I to do? I was still
-
Data Driven ROI
Hyatt Debuts Biggest Loyalty Promo Ever
How do You Promote a Lodging Loyalty Program when businesses are slashing travel and consumers are perfecting the stay-cation? Chief Marketer spoke to