CRM
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Agencies
Ever-Changing Rules: New Era Challenges For CMOs
Today’s challenges demand that the CMO be a “test and learn” person relying on a strong infrastructure of data, tools and analytics.
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Agencies
Live From DM Days 2009: A Little More Conversation
At the risk of alienating legions of fans, as far as marketers are concerned Elvis Presley had it wrong. A little more conversation – before, during and after the order process – is yielding benefits for a variety of brands.
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Agencies
Retailers Now Top Loyalty Marketers: Colloquy
U.S. retailers now constitute the largest collective market for loyalty reward program memberships, outstripping travel-hospitality and financial services aggregate memberships, according to Colloquy.
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Agencies
Get the Message: The Importance of Internal and External Communications
Peppercom recently interviewed 12 heads of communications at Fortune 500 companies, intent on uncovering the answers to two fundamental questions
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Agencies
Focus on Current Customers to Ring the Register
A luxury marketers’ best investment is to use their systems to know the customer that is shopping and direct their marketing efforts to capturing a majority share of their wallet
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Agencies
When It Comes to Customer Service, Don’t Play Dead
Last Month Verizon Wireless Lost Me as a Customerand then won me back a few days later. One recent weekend, I lost my phone. What was I to do? I was still
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Agencies
Hyatt Debuts Biggest Loyalty Promo Ever
How do You Promote a Lodging Loyalty Program when businesses are slashing travel and consumers are perfecting the stay-cation? Chief Marketer spoke to
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Agencies
Getting Control is Many Marketers Biggest Operational Challenge
Hurrah for modern times, when marketers are seen as the natural caretakers for business operations, and all data systems are accountable and integrated.
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Agencies
Analytics Help San Jose Mercury News Pull in the Right Readers
Newspaper readers, if one believes what one reads in newspapers, are rare birds. And they’re getting rarer all the time, much like print editions of papers
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Agencies
To Engage High-Potential Customers, Focus on their Behavior
Many organizations have figured out how to use data to better serve their customers. It helps them optimally stock grocery aisles, price hotel rooms,