CRM
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Agencies
Feedback Loop
Tell any group of retail sales associates that the customer is always right and you’ll probably inspire some heated debate. Let’s face it: Sometimes,
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Agencies
Ditching the Guesswork
Count Neal Cohen among the direct marketers looking to refute John Wanamaker’s statement, Half the money I spend on advertising is wasted. The trouble
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Agencies
CM Listline: Back to School
Today’s Students Need More than backpacks and binders. They’re mobile and they know how to leverage technology in ways many chief marketers have yet to
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Agencies
Now Why’d They Do That?
Advanced analytics tools are a priority for companies today. Because they show companies where to trim, where to expand and where to change ingrained
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Agencies
VanceInfo Acquires Hong Kong CRM Firm
VanceInfo Technologies Inc., an IT firm based in China, has acquired TP Corp. Limited
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Agencies
Gen Y Leads In Loyalty Participation
Consumers are increasingly recognizing the value of loyalty program participation, according to a new study
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Agencies
One In Five Vacationers Must Redeem Points For Vacation: Survey
What’s making vacations possible during summer 2009 rough economic times? Loyalty and reward program points. According to a new survey, 20% of Americans surveyed say if it weren’t for redeeming points, they couldn’t take vacation trips.
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Agencies
Consona Buys Enterprise Software Offerings From SupportSoft
Consona Corp. has acquired the enterprise software related assets of SupportSoft, Inc. in an all-cash transaction
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Agencies
How to Earn Customer Loyalty
There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention.