CRM
-
Data Driven ROI
Now Why’d They Do That?
Advanced analytics tools are a priority for companies today. Because they show companies where to trim, where to expand and where to change ingrained
-
Data & Analytics
Unity in the Ranks
Through a national database appending initiative this spring, the United Jewish Communities/Jewish Federations of North America was able to help local
-
Data Driven ROI
Feedback Loop
Tell any group of retail sales associates that the customer is always right and you’ll probably inspire some heated debate. Let’s face it: Sometimes,
-
Data Driven ROI
Ditching the Guesswork
Count Neal Cohen among the direct marketers looking to refute John Wanamaker’s statement, Half the money I spend on advertising is wasted. The trouble
-
Data Driven ROI
Delta Air Lines Adds Diamond Level To Loyalty Program
The 2010 version of Delta Air Lines
-
Data Driven ROI
VanceInfo Acquires Hong Kong CRM Firm
VanceInfo Technologies Inc., an IT firm based in China, has acquired TP Corp. Limited
-
Data Driven ROI
Gen Y Leads In Loyalty Participation
Consumers are increasingly recognizing the value of loyalty program participation, according to a new study
-
Data Driven ROI
One In Five Vacationers Must Redeem Points For Vacation: Survey
What’s making vacations possible during summer 2009 rough economic times? Loyalty and reward program points. According to a new survey, 20% of Americans surveyed say if it weren’t for redeeming points, they couldn’t take vacation trips.
-
Data Driven ROI
Consona Buys Enterprise Software Offerings From SupportSoft
Consona Corp. has acquired the enterprise software related assets of SupportSoft, Inc. in an all-cash transaction
-
Data Driven ROI
How to Earn Customer Loyalty
There’s a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention.