CRM
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Agencies
Merkle Names Two Co-Presidents
Customer relationship marketing agency Merkle has named Patrick Hennessy and Tim Berry to the newly created positions of co-presidents.
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Agencies
Getting the Most Out of Your Customer References
If you have been involved in securing positive references from your customers you know it can be difficult. How do you maximize those efforts and get the most out of those good words? Just remember these 4 Rs: Reconnect, Repurpose, Recycle and Reward.
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Agencies
OneCommand Names Jeffrey W. Hart President
OneCommand has named Jeffrey W. Hart to serve as its president.
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Agencies
Chase, British Airways Modify Branded Card Rewards Program
British Airways and Chase Card Services have changed the rewards program associated with the British Airways Visa Signature card
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Agencies
Loyalty Income Up As ADS Cuts Operating Expenses
Loyalty services, alone among Alliance Data Systems
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Agencies
Groupe Aeroplan Acquires Carlson Marketing
Groupe Aeroplan Inc., a loyalty marketing firm that serves a multi-national market, has acquired Carlson Marketing, a US-based loyalty marketing services provider, from Carlson Companies Inc.
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Agencies
Merkle Hires Sandeep Kharidhi As Analytics Practice Leader
CRM agency Merkle, has added Sandeep Kharidhi to its Quantitative Solutions Group. Kharidhi will serve as analytics practice leader for insurance and wealth management.
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Agencies
New Starbucks Loyalty Program Requires Purchases For Most Rewards
Starbucks will merge its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program, My Starbucks Rewards. The new program, which requires more interactions before the benefits kick in than the current programs, will debut Dec. 26.
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Agencies
To Avoid Overload, Engage Your Audience
For all the information that we accumulate and store and process, more hits us on a 24/7 basis from a growing range of sources.
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