CRM

• Agencies

  Pricing Makes Walmart Loyalty Leader: Survey

  Walmart has leapt ahead of most of its competition in a new loyalty study. But the behemoth of Bentonville shouldn

• Agencies

  Sell the Way Your Customers Buy

  Every marketer’s goal is to send relevant and engaging content to customers. But consumer buying behavior is evolving so quickly that the rules are constantly changing.

• Agencies

  Merkle Acquires Loyalty Marketing Firm Metzner Schneider

  Customer relationship marketing agency Merkle has acquired loyalty marketing firm Metzner Schneider Associates.

• Agencies

  Merkle To Help Feeding America Say Thank You

  Anyone still struggling to get out the wedding gift thank-you notes will appreciate the task facing Feeding America, a hunger-relief organization that focuses on Americans: The organization generates nearly 500,000 responses to its solicitations every year, and wants to efficiently acknowledge every one of them

• Agencies

  Loyalty Programs Need to Keep Evolving

  The competition for consumers’ attention is tougher than ever, and marketers must keep finding new ways to engage with their audience.

• Agencies

  Social Network Game Currency Rising As Desired Reward: Study

  Stow the S&H Green Stamps, grandpa: According to research from Offerpal Media, the newest desired reward points are in-game currency from online diversions such as Mafia Wars, Social City and Farmville.

• Agencies

  Saxon Mortgage Hires Stephen Staid as EVP Of CRM

  Saxon Mortgage Services, Inc. has named Stephen Staid executive VP of customer relationship management.

• Agencies

  CRM Agency Merkle Hires First Chief Creative Officer

  Customer relationship management agency Merkle has hired Mark Weninger to serve as its first chief creative officer

• Agencies

  Loyalty Firm Kobie Marketing Hires Patrick Venker

  Kobie Marketing, a loyalty marketing and technology agency, has hired Patrick Venker to serve as director of strategic services.

• Agencies

  Kathleen Jones To Lead New CRM/DM Business at Lopez Negrete

  Lopez Negrete Communications, Inc., a Hispanic owned and operated agencies, has established a CRM/DM business unit.