Lopez Negrete Communications, Inc., a Hispanic owned and operated agencies, has established a CRM/DM business unit. The company has hired Kathleen Jones to serve as the new director of customer relationship marketing and direct marketing initiatives.
Jones will be responsible for developing and integrating CRM and DM strategies for the agency’s clients.
Jones has 22 years’ experience in database marketing, along with 10 years’ experience in advertising, marketing, media and account management.
“What Kathleen brings to the table is absolutely unique in our space: a clear understanding of the nuances that exist in applying CRM and DM strategies to the Hispanic segment and the enormous need that clients have today to retain and optimize the relationship they have with existing and potential Hispanic customers, now that databases, list and consumer information sources have reached a certain point of maturity and depth,” said president and CEO Alex Lopez Negrete, in a statement.
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