CRM

• Agencies

  Marketers Fall Down In Making Case For Gathering Personal Information: Study

  Can’t fool consumers. They know—or they think they know—that when marketers gather their personal information, the company benefits. But consumers are less sure of the benefits they themselves accrue when giving up their information. And a majority of them are concerned about the amount of information held by others, according to a new survey from LoyaltyOne.

• Data & Analytics

  Email is StubHub’s Ticket to Cut Through the Noise

  So how frequently do you email your best customers? Have you considered contacting them less? That’s what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are …

• Agencies

  Idea to Steal: Consider Doubling Discounts

  Say in the past you gave loyalty club members a dollar-off discount coupon. Instead, why not offer a 50-cent coupon plus double loyalty currency points?

• Agencies

  Beauty Marks

  One of Estée Lauder’s favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,

• Agencies

  Family Dollar Invests in Mobile and Social

  The increased information accessible through mobile devices flows both ways, and that has created some new challenges for retailers.

• Agencies

  Made-to-Order Marketing

  One-to-one marketing is no longer a buzz phrase. It’s been part of the marketing discussion for so long that it’s become an accepted philosophy

• Agencies

  Social Fits Chicos

  Women’s apparel marketer Chico’s FAS is quite happy using social media to come into the middle of the conversation. With the women-over-40 demographic

• Agencies

  Life-Cycle Analytics May Change Acquisition Thinking: Forrester

  Marketers who focus their analytics efforts on prospecting are falling into a trap, argues Forrester Research’s Srividya Sridharan. They place too much emphasis on channel-focused metrics, while giving short shrift to retention and long-term value measurements.

• Agencies

  Aeropostale’s P.S. Rewards Builds Loyalty Among Shopping Moms

  A new loyalty program from Aeropostale P.S. was created using two primary sources of input. Yes, the brand’s marketing executives conducted tests and research. But they also asked their mothers.

  The program, P.S. Rewards, was launched in mid-July to boost the fortunes of Aeropostale’s youth-focused brand. It was created more for the mothers who buy the line’s offerings than for the kids who wear them.

• Email

  Back to the Basics: How to Optimize Your List

  Here’s some of the basic best practices to review to make sure your subscriber list is flawless before you hit send.