CRM
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Data & Analytics
10 Ways to Make Email Work Harder
Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.
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Data Driven ROI
Global Loyalty Programs Need a Local Flavor to Succeed
Marketers who want to create loyalty programs around the world should design them with each country’s needs and customs in mind. Cultural differences mean that the programs which work in North America won’t necessarily translate well to other parts of the globe.
The emerging BRICS (Brazil, Russia, India, China and South Africa) markets are fertile grounds for the next generation of loyalty program participants. These countries are growing, in terms of middle-class population and economic clout, and their citizens are open to established western brands. In addition, they’re eager to participate in loyalty schemes, according to a new study.
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Email
Email Watch: Happy New Year!
Did marketers ring in the new year in your email inbox? A few staggered through mine after the clock struck 12, with varying results. The honor of the first email crossing my inbox in 2012
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Data Driven ROI
Beyond Facebook: 3 Innovative Promotions Using Other Platforms
When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results.
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Data & Analytics
Don’t Make Email Marketing a Siloed Experience
A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet.
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Data & Analytics
Creating Synergy Between Social Media and Email Marketing
The rise in popularity of social media doesn’t mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely.
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Data & Analytics
Marriott Rewards eNews: 2011 IMA Award Winner
2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.
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Digital
Kirkland’s Glee Spree Holiday Campaign: 2011 IMA Award Winner
2011 IMA Award winner, Best Cross-Platform Direct-Response Campaign Using Interactive Channels | To generate quality leads and refresh the retailer’s database, agency Redpepper used the web and instore “ambushes.”
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Data Driven ROI
Monster.com and Alicia Keys: 2011 IMA Award Winner
Best Integration of a Campaign into a Brand’s Main Website | Looking to change jobs or score your first one? How would you like to be the social media voice for a recording superstar’s nonprofit organization? That was the incentive offered in a campaign developed by agency The Marketing Arm and online job lister Monster.com