CRM
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Agencies
Q&A: Toni White of Synchrony Financial on Branding and More
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.
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Agencies
Why Brand Marketers Need to Truly Connect With Consumers
Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.
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Agencies
The 4 Insights You Need From Your CRM Data
Getting the best right information out of your CRM system can improve your marketing mix across all channels.
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Agencies
Leveraging Customer Lifetime Value to Improve Marketing ROI
Effectively measuring customer lifetime value can give marketers real insight into the real time success of their campaigns.
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Agencies
Think You’re Customer-Centric? Think Again
Learn 3 key reasons many companies aren’t as customer-centric as they could be, despite all the data at their disposal.
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Agencies
Starbucks Gets It – How Happy Employees Result in Happy Customers
Starbucks’ decision to invest in its employees through education will certainly pay back with interest.
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Agencies
Marketers Need a Better View of the Customer Journey: ANA
Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,
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Agencies
4 Ways to Survive Today’s Data-Driven Marketing World
Hey CMO! You’re under qualified! Get a math degree.
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Agencies
Creating a Data Centric View of Customers
Having a customer-centric view is great, but a data-centric view can help you understand intent.
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Agencies
Digital Engagement and Conversion Are Not Synonymous
A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.
