CRM
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Data Driven ROI
Brown & Williamson Invests in CRM
Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing Inc. for customer relationship management
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Data Driven ROI
Collectible DATA
Unlike Superman or Wonder Woman, Batman doesn’t have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps
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Data Driven ROI
Check Your Alignment
Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed
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Data Driven ROI
One-to-One Upmanship
You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is
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Data Driven ROI
ROYAL TREATMENT
ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24
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Data Driven ROI
Sector Schism
CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing
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Data Driven ROI
Great Expectations
RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company’s customer relationship
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Direct Marketing | Print
Survey: Retention-Based E-mail to Surge
Report predicts e-mail will draw from direct mail budgetsThe number of e-mail marketing messages received by consumers will skyrocket from the 3 billion