CRM
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Data & Analytics
CM Tech Round-Up: Email Segmentation and Targeting
In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.
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Agencies
Triggered Email Volume on the Rise: Survey
The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.
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Agencies
Big Data: A Game of One Many Times Over
All by itself, big data doesn’t matter. What matters is the application of big data to accomplish business objectives.
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Agencies
Top 5 Reasons Why Digital Marketing is Essential in 2013
No more is the digital world a place where consumers have to be, but rather a space that they love to be in.
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Agencies
Managing the Buyer’s Journey Through Multiple Touchpoints
Here’s 10 tips to help manage the steady stream of customer data marketers receive every day from multiple touchpoints.
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Agencies
How You Can Leverage Big Social Data
If your brand isn’t leveraging social data, you’re ignoring a deep well of insights about consumers and content.
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Agencies
How Big Data is Changing the World
More than ever before, data insights can provide a competitive advantage for those able to effectively analyze it and ac .
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Agencies
Making Billing Part of Your Overall CRM Strategy
The role of billing within organizations is no longer just invoicing and accounts receivable, it’s impacting every aspect of the business, including the marketing department.
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Data & Analytics
Building Healthcare Relationships With Email
Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.
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Agencies
Data Management Roadmap: 5 Critical Multichannel Milestones
The multichannel, big data future is here now. If you haven’t already, you need to get smart fast about the data you’ll need.
