Topic

CRM

  • Develop Newsletter Article Ideas Like a Pro

    “But what do I write about?” is a question that keeps many a newsletter editor awake at night. It’s time to start getting a good night’s sleep instead. How? Stop reinventing the wheel.

  • Tips and Teasers: E-Zine Content Strategies

    Tips on E-zine content strategies

  • E-Zines Are Hot, Research Shows

    E-mail newsletters have arrived. Over half of all chief marketing officers plan to publish one this year. And that’s only one of several finding that points to an impending e-zine boom, says Silverpop CEO Bill Nussey.

  • How to Get Your E-Zine Delivered

    Here are some steps marketers can take to improve e-mail newsletter deliverability, and increase open rates and response rates.

  • Huggies Has Pregnancy Covered

    Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make

  • Ask Why?

    THESE DAYS BUSINESS owners are forced to act quickly to increase profits, create effective customer acquisition programs and reduce customer defection.

  • Chella Chases Abandoned Carts

    Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.

  • We’re Hiring

    Looking for work? Go into database marketing. That’s just one of the many gleanings to be found in Direct’s 2005 database survey. More than a fourth of

  • Fruit of the Vine for Sale Online

    WINE.COM’S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape

  • A Measure of Satisfaction

    What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure