CRM
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Agencies
Develop Newsletter Article Ideas Like a Pro
“But what do I write about?” is a question that keeps many a newsletter editor awake at night. It’s time to start getting a good night’s sleep instead. How? Stop reinventing the wheel.
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Agencies
E-Zines Are Hot, Research Shows
E-mail newsletters have arrived. Over half of all chief marketing officers plan to publish one this year. And that’s only one of several finding that points to an impending e-zine boom, says Silverpop CEO Bill Nussey.
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Agencies
How to Get Your E-Zine Delivered
Here are some steps marketers can take to improve e-mail newsletter deliverability, and increase open rates and response rates.
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Agencies
Huggies Has Pregnancy Covered
Kimberly-Clark has a new relationship Web site that’s designed to get its Huggies brand name in front of expectant mothers long before they have to make
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Agencies
Chella Chases Abandoned Carts
Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.
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Agencies
We’re Hiring
Looking for work? Go into database marketing. That’s just one of the many gleanings to be found in Direct’s 2005 database survey. More than a fourth of
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Agencies
Fruit of the Vine for Sale Online
WINE.COM’S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape
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Agencies
A Measure of Satisfaction
What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure