Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded. And for the most part, operations were a thing of beauty. Primarily by promoting its site through affiliate networks, Chella finally was able to turn a profit this past January. But there was one blemish on that picture: Chella had virtually no ability to build customer relations with e-mail.
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