CRM

• Agencies

  Trade Wind Marketing

  HOW’S THIS FOR A cushy job: director of database marketing for the Caribbean area at a major bank. Don’t be fooled: It’s not all rum and Coca-Cola for

• Agencies

  Database Marketing Goes to War

  GOT A KID IN COLLEGE OR about to graduate from high school? Does he drive a hulking vehicle known more for its lumbering size than its practicality? Start

• Agencies

  Magic Potion

  TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific…if you can find it when you need it. Scholastic.com is

• Agencies

  Ten Tips for Better Integrated Marketig

  Two beefs I have about most white papers: Either they’re written in so much jargon as to be impenetrable and inactionable, or they are so basic as to be useless. Happily a recent paper from JupiterResearch and RightNow Technologies entitled “Vital Marketing: 10 Core Tactics to Improve Marketing Campaign Effectiveness and Efficiency” is actually useful.

• Agencies

  Databases Aren’t Just for Direct Mail Anymore

  The days when marketers used customer databases solely as resources to keep consumers’ mailboxes filled with fliers and catalogs continue to fade, according to a new Forrester Research study of 124 companies.

• Agencies

  Data Debris

  No wonder mailboxes are jammed. Credit card marketers sent out a record 1.4 billion direct mail offers during the first quarter, 11% more than last year, according to market research firm Synovate.

• Agencies

  What Is CRM? Some Definitions

  Ask any four marketers what customer relationship management means to them and you’re likely to get four completely unique answers.
  Direct magazine knows—because it did just that. It talked with four practitioners to get their thoughts on the state of CRM in today’s business environment.

• Agencies

  Indian Telerep Flap Grows with Data Theft Charges

  The reaction against Indian call centers has gone beyond complaints about poor language skills and the use of American nicknames by telereps. Now critics are claiming that customer data is far from secure on the sub-continent.

• Agencies

  Case History: Proflowers.com Markets to the Heart

  Here’s a question for you expert data analysts: A Customer buys flowers on Valentine’s Day. Obviously, they are a gift, right?

  Well, yes. But Proflowers.com couldn’t always connect those two dots to predict who would buy gifts on other occasions. But now it can.

• Agencies

  The Art of Data Diving

  The Bowling Proprietors Association of America, a sort of trade association for bowling alleys, had long believed that its members’ best customers are league bowlers. But it found that casual players spent more on food and shoe rentals.