Trade Wind Marketing

HOW’S THIS FOR A cushy job: director of database marketing for the Caribbean area at a major bank.

Don’t be fooled: It’s not all rum and Coca-Cola for Steve Mackey of Canada’s Scotiabank.

He oversees the bank’s Caribbean and Central American regions, encompassing 24 countries, 14 currencies and 2 million customers. That means coping with cultural and regulatory differences and limited infrastructures.