CRM

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  Agencies

  Stride Rite Loyalty Program Climbs to 1 Million in Six Months: Q&A

  Stride Rite’s first loyalty program skyrocketed to 1 million members in just six months. How’d they do it? VP Kiran Smith shares the details.

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  Agencies

  Using Mobile Data to Change Consumer Behavior

  Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

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  Agencies

  Don’t Mistake Loyalty for Total Brand Trust

  (eMarketer) Participation in loyalty programs should not be mistaken for total brand trust. These are transactional relationships at the core, and brands must be sensitive to how they can provide mutually beneficial rewards that don’t tread too far on consumers’ private lives. This article offers recent research on loyalty to help marketers.

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  Agencies

  Using Facebook as a Gateway to Consumer Data

  Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer data.

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  Agencies

  Brand Value Has New Definition For Millennial Marketing

  The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.

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  Data & Analytics

  Indigo Books Creates Long-Term Email Deliverability Plan

  A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

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  Agencies

  The Three R’s of Predictive Analytics: Reliable, Repeatable, Relatable

  For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology […]

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  Agencies

  Not Your Normal Data: The Impact of the Outlier

  Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.

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  Agencies

  Marketers Lose $83 Billion to Poor Customer Experiences

  (CMSWire) An astounding $83 billion is lost each year in the U.S. thanks to poor customer experiences, an IBM report has found. To combat this, the company recommends a number of fixes including understanding and engaging customers; evaluating and prioritizing channels and creating a consistent customer experience. This article lays out the findings, comparisons between […]

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  Agencies

  Big Data Connects Online/Offline Fashion Shopping Experiences

  If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.