Creative
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Demand Gen
How Web Design Can Influence Conversion
Good web design can help increase your conversion rate and engagement with your content, funneling leads down your marketing funnel towards a sale.
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Engagement
Oversimplifying the Paradox of Choice
If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options
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Digital
A CMO’s Guide to Hiring Freelance Writers
Here are some tips for working well with freelancers to get marketing content that will engage your readers.
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Direct Marketing | Print
Herschell Gordon Lewis’s Greatest Hits
To celebrate the life of Herschell Gordon Lewis, here’s a small collection of his contributions to Chief Marketer and Multichannel Merchant.
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Demand Gen
13 Secrets to Driving Response: Free Webinar
How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”
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Data & Analytics
Why You Need to Embrace Dynamic Creative
The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.
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Acquisition
Perfect Your Outbound-Inbound Marketing Balance
Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?
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Direct Marketing | Print
Making Your Creative Pop: 4 Steps
“Make it pop” is one of the most common—and infuriating—questions creatives hear.
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Direct Marketing | Print
DMA Strategic Summit Focuses on C-Level Concerns
Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives.
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Direct Marketing | Print
Connecting Great Creative and Measurable Tactics
Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.
