CPG Marketing

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  Engagement

  Brands on Fire: Chocolate Brand Supports an Actual Russell-Stover Wedding

  We spoke with Russell Stover’s VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.

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  Acquisition

  How Georgia-Pacific Uses Viewership Data to Measure Media Spend

  Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.

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  Acquisition

  Marketing to Moms Amid COVID-19: Seven Insights for Brands

  Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies