Content Marketing

• Social

  BabyCenter.com Delivers New Parenting Social Network

  Parenting Web portal BabyCenter.com yesterday launched a beta version of a new online social community for expectant and current parents as part of its Web site, in a bid to engage parents and build its appeal for brand advertisers.

• Agencies

  Palsy-Walsy

  Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace

• Agencies

  The Context of No Context

  With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace or Facebook?

• Agencies

  Social Networks: or, How to Win on Friendster and Influence People

  Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri

• Social

  Burger King Ups the Ante with MySpace.com

  In its biggest youth-marketing move to date, Burger King is following millions of teenagers straight to MySpace.com, one the most popular online communities for the young to meet, chat and socialize.