Content Marketing
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Agencies
Break The Retail Planning Cycle By Connecting with Shopper Rhythms
Break The Retail Planning Cycle By Connecting with Shopper Rhythms
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Agencies
2012 Trends Report: The Outlook for Marketing Growth in Key Promotional Categories
The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.
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Agencies
Amex’s “Small Business Saturday” Is Back and Bigger Than Ever
Last November, American Express OPEN spent exactly two and a half weeks pulling together its first “Small Business Saturday” campaign. The merchant services division of Amex leveraged primarily Facebook and a few brand partnerships to set up a program rewarding cardmembers for carving out time between Black Friday and Cyber Monday to shop their independent local stores. -
Agencies
Clorox Community Has Fun with Toilet Training “Oops” Moments
Clorox has a new online communities, a place where moms can share “bleachable moments” through a contest that tackles life’s “Yuck + Oops” moments.
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Agencies
Top Three Promotional Trends for 2012: Mobile, Segmentation, Demand for Data
2012 with all its unknowns is looming. Let’s take a look at three tops trends that will affect promotion marketing.
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Agencies
Groupon’s IPO Raises Questions For Participating Merchants
Monday’s New York Times featured a terrific column by Andrew Ross Sorkin on Groupon’s finances, as well as some reasons behind its delayed initial public offering (IPO). Sorkin’s column is must reading for investors. Consumers have their sources of …
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Agencies
Levi’s Curve ID College Tour Makes Contest of the Perfect Jeans Fit
Levi’s Mirror, Mirror college tour for Curve ID jeans is offering $10,000 donations to rival schools with the most tour participation.
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Social
For the File: Tips for Incorporating Content in Promotions
Planning a promotion or marketing campaign where content plays a role? The following will help keep you on course and hopefully provide some food for thought:
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Agencies
Connecting With Prospects and Customers on LinkedIn
How can you make the most of LinkedIn to build your business’s social profile
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Agencies
Tony’s Pizza Revs Gamer Appeal with EA Racing Promotion
Tony’s Pizza is offering on-pack access codes for 5-day rental of a virtual race car in EA’s Need for Speed World MMO racing game.