Content Marketing
-
Agencies
How and Why to Use Sweepstakes on Facebook
Does it make sense for your brand to run a sweepstakes on Facebook? Here’s some sound advice.
-
Digital
Chevy Sonic’s Web Presence Pushes Content as Much as Cars
Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site, www.LetsDoThis.com, full of clips relating to the stunt driving and music that went into that 60-second spot
-
Agencies
Burt’s Bees Promotes New Products with Scratch-n-sniff-along Video
Burt’s Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called g
-
Agencies
Why Your Brand Should Get Active in Pinterest—and How
Pinterest is the latest social platform to draw marketers’ attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here’s some sound thinking on how to get pinning, and winning.
-
Social
KFC Shares its Social Media Strategy: Q&A
KFC is using social media to give away hundreds of gift certificates to Facebook fans and Twitter followers.
-
Agencies
Red Rose Stirs Sharing with Ecard Valentine Promotion
Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.
-
Agencies
The Best of the Best: Four Game Changing Ideas from IMA Winners
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012