Content Marketing

• Social

  Social Media: The Leadership Secret of the Successful CEO

  Social media empowers leaders, improves communications skills and deepens employee and customer connections

• Agencies

  Express Customer Is a Fast Moving Target Socially

  Brands that want to find success in social and mobile shouldn’t be judging their efforts solely by the ROI of sales generated from social channels, says Lisa Gavales, CMO of Express.

• Acquisition

  Marketers Should Let Their Emotions Get The Better of Them

  In brand advertising, going for the gut yields the gold, according to BrainJuicer’s Orlando Wood. Marketers who tap into the emotional appeal of their ads will also realize quantifiable results — both in terms of viral impact and hard sales metrics such as increased sales and reduced price sensitivity.

• Agencies

  Cost Plus Uses Pinterest Contest to Show Off New Collections

  Cost Plus World Market runs “Pin It To Win It Contest” that sends players in search of its wide variety of products.

• Agencies

  5 Tips to Keep Your Global Website Strategy On-Track

  Your website is up and running in two languages, and you’re seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is looking to you for the solution. What’s a marketing executive to do?

  Here are five tips to ensure that your global web strategy continues to gain traction:

• Data & Analytics

  Consumer Social Media Data Difficult, Rewarding to Analyze: Q&A

  Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.

• Agencies

  Clif Bar Gets People Geo-tweeting for a Coupon

  In what it claims is the first geo-targeted Twitter promotion, Clif Bar’s MojoGo campaign asks fans for geo-tagged tweets that trigger a coupon download and a sweepstakes entry.

• Agencies

  Pet Relocation Firm Shares Database of Tales (And Tails) Through Social Media, Email

  Not all data points are easily quantifiable. Take PetRelocation.com, which pulls from its store of successful pet relocation stories based on pet type, destination and origin point when offering quotes for its services. Does cute and cuddly work as a hard-edged sales tactic? Absolutely!

• Agencies

  Use Message Maps To Monitor Your Social Presence

  To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

• Agencies

  Social, Search and Strategic Planning Level the Playing Field for Small Businesses

  Nineteen years ago, The New Yorker published the classic “On the Internet, nobody knows you’re a dog” cartoon. That thought holds a bit of wisdom for small businesses with much larger