Content Marketing

• 

  Acquisition

  Social Can Help Insurers Build Personality, Leads

  For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

• 

  Digital

  The Story Behind Kmart’s “Ship My Pants” Video

  (Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty […]

• 

  Digital

  Branded Videos Have Easier Time Reeling in Viewers

  (PR News) Bill Miltenberg This mini report shares research from Adobe’s 2013 Video Benchmark Report. Of note is that while videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium. Miltenberg shares a number of key findings that all marketers need to know. The […]

• 

  Agencies

  How to Meaningfully Leverage a Brand’s Fans to Benefit Your Social Strategy

  A recent webinar with Jay Baer of Convince and Convert and Greg Shove of SocialChorus highlighted three types of brand fans: 1) enthusiastic employees, 2) passionate customers and 3) social publishers.

• 

  Agencies

  Drive Conversions by Making Interactions More Relevant

  To be relevant, brands need to add dimensions of time and context to their customer interactions.

• 

  Agencies

  Customer Experience is the Differentiator

  The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.

• Social

  The Emergence of Influencer Marketplaces—Part II The Brands

  Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

• Social

  Reader’s Digest Automates Influencer Marketing

  TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

• Social

  The Emergence of Influencer Marketplaces: Part I The Influencer

  This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.

• Agencies

  ConAgra’s SVP Content Integration on Feeding the Hungry: Q&A

  Brett Groom, senior vice president of content integration at ConAgra Foods, on the company’s latest “Child Hunger Ends Here” campaign.