Content Marketing Archives - Page 15 of 40

8 Marketing Trends You May Not Be Thinking About, but Should Be

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.

Social

3 Reasons You Can’t Measure Social Marketing ROI

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

Agencies

4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen

Webinars have an image problem with B2C marketers—here’s why that needs to change.

Agencies

Social Media Listening Helps Qualify B2B Leads

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.

Agencies

What to Ask Before Developing Marketing Content

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

Acquisition

Treating B2B Social Like an Online Trade Show

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

Digital

3 Reasons Why Web Redesign is Worth the Investment

If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.

Social

5 Social Marketing Headlines from 2013 … Three 2014 Predictions

Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.

Digital

7Up Ten Puts Online Videos to the Test

7Up Ten, one of the Dr Pepper Group’s latest low-calorie beverages, it being promoted via online videos featuring Chelsea Handler.

Agencies

Chief Marketer Asks….What Was Your Favorite Campaign of 2013?

From the “Good Life” to “Dumb Ways to Die,” marketers share their favorite campaigns of 2013.