Topic

CMO

  • Future CMOs

    Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack Daniel’s and more. Who knows? Someday, one of them might be your boss.

  • Is the CMO Dead or Not? A New Study Offers Answers

    Has a new study finally answered the question of whether a CMO really adds value to an organization’s bottom line? Find out.

  • Agencies

    The Life of a CMO is Getting Longer

    New data points to good news for the CMO: the average tenure is stretching to 48 months. And, for the CMO who switches jobs, more options are available.

  • Agencies

    5 Tips to Perfect CMO/Creative Relationship

    CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here’s 5 tips.

  • Agencies

    5 Big Brand CMO’s Face Tough Jobs Ahead

      The NFL, embroiled in domestic abuse scandals, has hired a woman. Target “missed the mark” by focusing too much on white suburban moms. McDonald’s needs to overcome lackluster sales. Netflix has recorded slowing growth and Procter & Gamble, the world’s largest advertiser, is shedding brands at breakneck speed. Here’s a look at these five […]

  • Data & Analytics

    Waging the War for Data Science Talent

    Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.