Catalog
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Direct Marketing | Print
Topbulb Turns On New Catalog
This month, Topbulb will drop the initial test mailing of Lighting for the Home, the company’s first consumer catalog. Overall, 100,000 copies of the
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Direct Marketing | Print
On the Rise
FOR MANY COMPANIES, THE uncertain state of the world and the economic downturn has spelled disaster. But for King Arthur Flour, while it hasn’t exactly
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Direct Marketing | Print
Catalog and Web Sales Up for Sharper Image
Sharper Image Corp. reported catalog sales up 16% and Internet sales up 42% for the first quarter ended April 30. Catalog sales were $34.3 million, compared
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Direct Marketing | Print
Coldwater Creek Taps Millard
Millard Group Inc., has been chosen to manage the Coldwater Creek catalog lists, including Northcountry, Spirit, Elements, Gifts to Go and Sale, beginning
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Direct Marketing | Print
DMA Tells Catalogers How to Handle War
Catalogers are just as unsure of the future as everyone else. But they now have a tool to help them survive a war or calamity. The Direct Marketing Association
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Direct Marketing | Print
Geerlings & Wade Ramps Up Prospecting
Geerlings & Wade Inc. has returned to prospecting in 2003 after two years of mailing mostly to existing customers. The firm, a direct marketer of wine
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Direct Marketing | Print
Can the Small Cataloger Compete?
This past holiday season, as many as 25 catalogs hit my mailbox daily. The mailman acknowledged that the local post office simply couldn’t keep up with
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Direct Marketing | Print
DRUG MONEY
Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount
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Direct Marketing | Print
Lillian Vernon Questions 1999 Enron Contract
Striking a deal for a collar hedge contract can protect catalog companies against fluctuating paper prices. Lillian Vernon Corp. signed such an agreement
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Direct Marketing | Print
Delightful Deliveries Doubles Catalog Circ
When the beer-of-the-month- club craze began to wane a few years ago, a husband-and-wife team with a taste for the finer things in life decided to sell