Catalog
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Agencies
Video Helps Plastic Manufacturer Kydex Reach Designers
Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to designers.
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Agencies
Use Message Maps To Monitor Your Social Presence
To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map
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Agencies
How to Generate Leads With Insert Marketing
Inserts drawing attention to one product that is a seasonal or perennial strong-seller can create interest in your brand and drive prospects to your website to make a purchase or request a catalog.
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Agencies
directXchange by NEMOA
National E-tailing and Mailing Organization of America fall conference
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Agencies
Catalogers Say USPS Cutbacks May Be Good For Mailing Industry
Some larger catalog mailers have applauded the U.S. Postal Service’s recent proposals to lay off as many as 35,000 employees and shutter more than 220 facilities around the country.
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Agencies
Aggregated Content Helps Microsoft VAR Start Social Conversations
Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.
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Agencies
Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012
The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.
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Agencies
4 Tips for Integrating Inserts and Social Media
There are many ways businesses can use inserts to add balance and reach to their online marketing programs
