Budgeting

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  Branding/Marketing

  Aligning Your Marketing Budget Mix to Your Organization’s Priorities

  A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business goals. Here’s how to achieve this alignment effectively.

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  Social

  Building Brands on a Budget: Strategies for Success With Less

  Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, writes our columnist, an increased budget or a larger team will not automatically solve your problems. Following are several approaches to weave into your brand amplification strategy.

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  Data Driven ROI

  Solutions for Marketers Using a Zero-Based Budgeting Approach

  Nielsen looks at the challenges and opportunities of zero-based budgeting.

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  Agencies

  How Leading CMOs are Planning Marketing Budgets for 2017

  The best CMOs present marketing budgets that show a clear path to revenue, but many organizations struggle to reach this level of clarity and transparency.