Branding

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  Agencies

  DD Perks Teams Dunkin’ Donuts and New England Patriots

  Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.

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  Agencies

  Integrating a New Brand Strategy: 4 Tips

  Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.

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  Agencies

  3 Strategies when Buying Programmatic for Branding

  While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.

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  Agencies

  Rome Wasn’t Built in a Day, and Neither Are Great Brands

  A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.

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  Agencies

  Everything Old is New Again—And That’s What Millennials Love

  Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that.

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  Agencies

  Now See This: The Power of Building Communities Visually

  User generated videos, images and memes are a major way brands like Marvel are connecting with fans and building communities online.

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  Agencies

  Creating Brand Identity With Digital Transformation

  Here’s three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.

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  Agencies

  Live From PROMONext: Heineken is the Beer of Cities

  A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.

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  Agencies

  Hiscox Takes a Risk With Revamped Insurance Branding

  The branding challenge for Hiscox was to create something different to entice those who didn’t know the company, but at the same time stay familiar to customers.

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  Agencies

  A 3 Step Brand Architecture Checkup

  Beginning a brand architecture program often results in sighs and groans from brands. Keep it simple. To kick-start your process, here’s three simple steps.