Branding
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Agencies
Top 10 Digital Branding Trends for 2017: Infographic
Is your company ready for the new year? The Borenstein Group shares the Top 10 digital marketing trends you need to know now to be ready for a happy 2017.
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Agencies
DD Perks Teams Dunkin’ Donuts and New England Patriots
Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.
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Agencies
Integrating a New Brand Strategy: 4 Tips
Significant time and resource is spent to get brand strategy right. But too often, leaders aren’t investing enough effort thinking about how to operationalize the new brand across the organization.
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Agencies
3 Strategies when Buying Programmatic for Branding
While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.
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Agencies
Rome Wasn’t Built in a Day, and Neither Are Great Brands
A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.
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Agencies
Everything Old is New Again—And That’s What Millennials Love
Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that.
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Agencies
Now See This: The Power of Building Communities Visually
User generated videos, images and memes are a major way brands like Marvel are connecting with fans and building communities online.
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Agencies
Creating Brand Identity With Digital Transformation
Here’s three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.
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Agencies
Live From PROMONext: Heineken is the Beer of Cities
A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.
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Agencies
Hiscox Takes a Risk With Revamped Insurance Branding
The branding challenge for Hiscox was to create something different to entice those who didn’t know the company, but at the same time stay familiar to customers.
