Branding

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  Profiles & Campaigns

  Renaming Helps Relation Insurance Refocus Brand

  What’s in a name? A lot. Relation Insurance strengthened its brand connection
  to a number of B2B verticals through a year-long renaming initiative.

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  Events

  Woodstock 50 Cancelled by Investors

  Brands looking to spend their festival marketing dollars at
  Woodstock 50 this summer will need to invest elsewhere.

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  Acquisition

  Understanding and Marketing to the Modern LGBTQ Community

  Conversations around inclusivity and diversity has had a major impact on marketers, not only on how
  they connect with the LGBTQ community, but internally on how they treat LGBTQ employees.

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  Profiles & Campaigns

  Hiscox Debuts Barcode Campaign to Target Small Businesses

  Hiscox launched a new campaign this week designed to
  highlight the unique insurance needs of small businesses.

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  Profiles & Campaigns

  Citrix Drives Awareness With Red Bull Racing Partnership

  Citrix CMO Tim Minahan shares how the brand is leveraging a partnership
  with Aston Martin Red Bull Racing to create engagement with B2B decision makers.

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  Facts & Figures

  Airport Advertising Reaches B2B Execs on the Go: Report

  New research shows that airports present a key opportunity for B2B brands to connect with business decision makers on the go.

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  Profiles & Campaigns

  Brex Pokes Fun at Fyre Festival in New Campaign

  Corporate credit card Brex is targeting start-ups with a campaign
  in NYC poking fun at the corporate card funded Fyre Festival fiasco.

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  Acquisition

  How T-Mobile Built a Strong Connection with the LGBTQ Community

  Jen Palmer leads the Pride and Allies Employee Network Group. She shares
  strategy on marketing to the powerful LGBTQ community.

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  Events

  3 Ways to Break Through the Marketing Clutter

  Marketing leaders from Forbes, Lemonade, Unilever and more
  share ideas for how to get your brand noticed.

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  Acquisition

  Free Coors Light for All Should Bud Light Attack … Again

  This week, the beer battle continues as Coors Light unveiled a new
  smart beer tap that lights up when “fueled by Bud Light negativity.”